New The Partners Agent Kit: build Salla apps straight from your AI editor
The Salla Platform

Build on Saudi Arabia's largest ecommerce platform.

Reach 60K+ merchants who are actively looking for tools. Publish free or paid apps to the Salla App Store, and build with a full toolkit: REST APIs, webhooks, the Twilight theme engine, an Embedded SDK, a CLI, and the Partners Agent Kit for AI.

Start building Explore the docs

Free to join Revenue share on paid apps Build from anywhere, in your stack

salla · zsh 
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0Active merchant stores
0Processed through Salla
0App installs by merchants
0Countries you can build from

Some figures are indicative. Confirm before launch.

01 Why Salla

Distribution, billing and infrastructure, handled

Most platforms ask you to build first and find users later. On Salla you launch into a marketplace of 60K+ merchants who are ready to install and pay, and the Partners platform runs the branding, billing and distribution around your code.

A market that is ready

60K+ active merchants, an App Store they check for tools, and demand for your listing from day one. No cold start.

Salla runs the business side

Subscription plans, trials, billing, invoicing, VAT and payouts are handled by the Partners platform. You ship features, not a payments stack, and keep a revenue share.

A deep integration surface

App branding and localized listings, storefront and dashboard snippets, App Functions for serverless logic, plus webhooks and OAuth scopes for every part of the store.

Regional strength, global reach

A dominant position in its home market, plus English-first docs, standard REST, and first-class RTL and multi-currency so your app travels.

02 Build

What you can build on Salla

These are the kinds of products you build with the platform and launch to merchants through the Salla App Store.

Apps

Integrations on the Merchant and Partner APIs, driven by OAuth scopes and webhooks. Publish public or private.

Create an app

Embedded apps

Screens that run inside the Salla dashboard through the Embedded SDK and Salla's native admin components.

Embedded SDK

Storefront themes

Designs on the Twilight engine, built with the SDK and Web Components and published to the Themes store.

Build on Twilight

Shipping and fulfilment apps

Carrier integrations driving rates, labels through Salla AWB, and the fulfilment flow.

Shipment API

Payment and subscription apps

Checkout options and recurring billing on the Recurring Payments API and App Functions.

Recurring Payments

Communication apps

SMS, WhatsApp and notification channels wired into store and order events.

Communication Apps

Custom reports

Merchant-facing reports composed with the Report Builder on top of store data.

Report Builder

App Functions and snippets

Run serverless logic on store events, and inject your own UI into storefront and dashboard surfaces, no backend required.

App Functions

Every one of these is a listing type in the Salla App Store, with branding, billing and reviews handled by the Partners platform.

03 The toolkit

Everything the platform gives you

A guided map of what's available. Every entry links into the documentation.

Core APIs and events

Merchant API

Orders, products, customers, inventory, coupons, branches and more.

Webhooks

60+ store events, conditional delivery and signed payloads.

App Functions and Ecommerce Events

Run your code in response to store events, no server required.

Storefront: Twilight

Twilight Engine

Twig templating and theme structure for the storefront.

Twilight SDK

Cart, checkout and customer state in JavaScript.

Twilight Components

Framework-free Web Components you drop into markup.

Component Bundle

The full storefront component package, versioned.

Partner APIs

Apps API

Manage your app, its authorized stores and scopes.

Shipment and Fulfilment

Register as a carrier and drive the fulfilment flow.

Salla AWB

Generate air waybills and shipping labels.

Recurring Payments API

Subscriptions and scheduled billing for merchants.

Communication Apps

SMS, WhatsApp and notification channel integrations.

Partners platform

App branding

Logo, listing copy, screenshots and localized presence in the App Store.

App snippets

Inject your own UI into defined storefront and dashboard slots.

App Functions

Serverless handlers that run on store and ecommerce events.

Billing and payouts

Plans, trials, invoicing, VAT and revenue-share payouts, run by Salla.

Publication and review

Submit, pass security and quality review, and go live.

App Onboarding

Guided setup shown to merchants the moment they install.

Kits and tooling

Salla CLI

Scaffold, develop with live tunneling, and publish.

Embedded SDK

Build UI that runs natively inside the merchant dashboard.

Partners Agent Kit

Build from your AI editor with Skills plus a Partners MCP that acts on the portal.

Report Builder

Compose custom reports on merchant data.
See the full documentation on docs.salla.dev
04 Partners Agent Kit

Build your integration by describing it

The Partners Agent Kit plugs Salla into your AI coding tool: Claude Code, Cursor, Codex, Copilot and more. You say what you want to build, and the agent reads the rules and does the setup on the Partners Portal, pausing for your confirmation at every step.

Skills

Knowledge files that teach the agent how Salla apps work: the OAuth lifecycle, webhook contracts, App Functions, storefront snippets, billing and publication rules. Read-only, and usable on their own as a reference.

Partners MCP

A remote server that lets the agent act for you: create apps, configure OAuth, subscribe to events, manage settings and publish to the App Store, with a confirmation gate before anything irreversible.

Works with Claude Code, Cursor, Codex, Copilot, Gemini CLI, Claude Desktop, and any HTTP MCP client.

Read the Agent Kit guide One-command install
claude code · salla-partners 
you    Create a private Salla app called "Acme Sync"

agent  reads salla-app-builder skill
       1  salla_reference categories  -> sub_category_id
       2  salla_upload logo.png       -> file id
       3  salla_apps create           -> app_id
       4  salla_scopes get            -> scope slugs
       5  salla_apps connect          -> OAuth + webhook secret
       6  salla_events subscribe      -> order.created, ...
       confirm at each gate before continuing

MCP server:

05 Ship and earn

From account to payout

The path is the same whether you write every line yourself or let the Partners Agent Kit do the setup for you.

  1. 1

    Create your account

    Sign up and verify your account on Salla Partners. Free, no contract.

  2. 2

    Build it

    Code it yourself against the APIs and SDKs, or describe what you want and let the Agent Kit build it through the MCP.

  3. 3

    Publish

    Pass review, then list your app or theme on the Salla Apps Marketplace.

  4. 4

    Get paid

    Salla bills merchants, handles invoicing and VAT, and sends you your revenue share.

Read the app publishing guide
06 Grow with us

You won't be building alone

Salla backs the developers who build on it, with direct access to the engineering team, regular webinars and events, deep reference material, and a community that answers fast.

A supportive developer community

Thousands of developers building on Salla. Ask a question, share what you shipped, and get answers from peers and the Salla team on Telegram, usually within the hour.

Join the community

Office hours

Bring your integration questions straight to Salla's engineers.

Docs and guides

Complete API references, concept guides and step-by-step tutorials.

Playbooks

Opinionated end-to-end recipes for common app and integration patterns.

Partners Agent Kit

Skills and a Partners MCP so your AI editor does the setup work for you.

Webinars and events

Sessions where the Salla team walks through new APIs and platform capabilities.

Developer blog

Release notes and platform changes, written for the people who build on them.

Ship your first Salla app this week

Join free, scaffold in one command, and start reaching merchants who are already looking for what you build.

Start building Join the community