Platform overview
A complete commerce platform for software developers.
Salla brings together commerce APIs, a storefront engine, embedded dashboard surfaces, and a distribution marketplace. You build the product; Salla operates billing, invoicing, tax and payouts on your behalf.
- Free to join
- Standard REST and OAuth 2.0
- Revenue share on paid apps
- Available worldwide
What you can build
Every listing type below is published to the Salla App Store or the Themes store, with branding, billing and reviews administered by the Partners platform.
| Product | Foundation | Distribution |
|---|---|---|
| Applications | Merchant & Partner APIs | App Store |
| Embedded applications | Embedded SDK | App Store |
| Storefront themes | Twilight engine, SDK and components | Themes store |
| Custom reports | Report Builder | Merchant dashboard |
| Shipping & fulfilment | Shipment API and Salla AWB | App Store |
| Payments & subscriptions | Recurring Payments API | App Store |
| Communication channels | Communication Apps API | App Store |
| Automations & snippets | App Functions and storefront snippets | Bundled with your app |
The platform
A structured map of the interfaces available to partners. Each entry links to its documentation.
Core APIs and events
Merchant APIOrders, products, customers, inventory, coupons and branches. WebhooksOver 60 store events, with conditional delivery and signed payloads. App Functions & Ecommerce EventsExecute code in response to store events without operating a server.Storefront: Twilight
Twilight EngineTwig templating and theme structure for the storefront. Twilight SDKCart, checkout and customer state in JavaScript. Twilight ComponentsA library of framework-independent Web Components. Component BundleThe complete, versioned component package.Partner APIs
Apps APIManage an application, its authorized stores and scopes. Shipment & FulfilmentRegister as a carrier and drive the fulfilment workflow. Salla AWBGenerate air waybills and shipping labels. Recurring Payments APISubscriptions and scheduled billing for merchants. Communication AppsSMS, messaging and notification channel integrations.Partners platform
App brandingLogo, listing content, screenshots and localized presence. App snippetsInject interface elements into defined storefront and dashboard slots. Billing and payoutsPlans, trials, invoicing, tax and revenue-share payouts. Publication and reviewSubmission, security and quality review, and release. App OnboardingGuided setup presented to merchants on installation.Tooling
Salla CLIScaffold, develop with local tunnelling, and publish. Embedded SDKBuild interfaces that run inside the merchant dashboard. Partners Agent KitBuild from an AI coding environment; see section 03. Report BuilderCompose custom reports on merchant data.Building with an AI agent
The Partners Agent Kit connects an AI coding environment (Claude Code, Cursor, Codex, Copilot and others) to the Salla Partners platform. It comprises two parts.
Skills
Reference material that describes how Salla applications work: the OAuth lifecycle, webhook contracts, App Functions, billing and publication requirements. Read-only, and usable independently.
Partners MCP
A remote Model Context Protocol server that performs actions on the portal, such as creating applications, configuring OAuth, subscribing to events and publishing, with a confirmation step before any irreversible change.
{
"mcpServers": {
"salla-partners": {
"url": "https://partners.mcp.salla.dev"
}
}
}From registration to revenue
-
Register
Create and verify a Partners account. There is no fee and no contract.
-
Develop
Build against the APIs and SDKs directly, or describe the application to the Agent Kit and let it perform the setup.
-
Submit for review
Pass a review covering security, requested scopes and quality, with guidance from the Salla team.
-
Publish and earn
List on the marketplace. Salla bills merchants, manages invoicing and tax, and remits your revenue share.
Developer support
Salla maintains dedicated resources for the developers building on the platform.
- Documentation. Complete API references and concept guides at docs.salla.dev.
- Guides and playbooks. Step-by-step material for common application and integration patterns.
- Office hours. Direct access to Salla engineers for integration questions.
- Webinars and events. Regular sessions covering new APIs and platform capabilities.
- Community. A developer community on Telegram with responses typically within the hour.
- Changelog. A chronological record of API changes, features and documentation updates.
Start building on Salla.
Create a Partners account, review the documentation, and publish your first application.